One of Condé Nast Germany's digital products is its interactive modules. These elements are created by designers using client images and clippings. They come in a variety of formats: Shop Now, carousels or interactive maps to find out more about the product. The results were good, but some KPIs and designs still needed to be optimised for reporting. The main focus was on engagement and outbound clicks.
(Design of C&A and Uniqlo Case: Julia Lindner)

In order to enhance the key performance indicators (KPIs), I conducted a thorough analysis of various designs spanning several months. I examined metrics such as visitor counts, impressions, clicks, and time spent on the platform. It became evident that a substantial portion of users primarily accessed the platform through their mobile phones. Upon closer inspection of the mobile designs, I observed a lack of optimization for mobile preview.

Collaborating with the pertinent team in the UK, we devised a test phase with a focus on adopting a mobile-first approach in our thinking and design.

Remarkably, within the initial 3 weeks of implementation, we witnessed a noteworthy surge in click-through rates, with some instances showing an impressive increase of up to 200%.